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Our path to becoming a B Corp – Sensat

Karina Valencia is Vice President of Operations at Sensat. Sensat’s mission is to automate the way we plan, build and manage civil infrastructure. They will reduce costs by 5x, help billions more people access fundamental infrastructure and end devastating environmental practices.

As part of the Culturevist event held to help our community learn from peers on the journey, Karina kindly shared some of what they did, and learned, on the path they’re currently on to become a B Corp. You can see the video of their story above. Here’s a few of the highlights:

🏃🏽‍♀️ Define what’s best for your company in your approach to becoming a B Corp: sprint vs. marathon. Decide which is best for you. Given their context, Karina pulled together a team that did a 4 week challenge.

📈 Understand your baseline. Sensat’s initial score using the assessment was 77, which set the bar for how much effort would be involved. Their internal goal became achieving 100.

🥊 Choose your battles: not all points are equal.

🙋🏻‍♀️ Divide and conquer – partner with other functions. The Legal, Finance, People team, Office Management teams were key to the effort, and in a 4 week challenge they achieved a 30% increase in their score by working together.

🤝 Partner externally. Revolt (LinkedIn) brought years of experience helping companies certify for B Corp. It was a great Return on Investment to bring external expertise into the process.

💰 Bring your investors on board. VCs are increasingly looking to add sustainable and ethical companies to their portfolio.

🎢 Enjoy the ride, it’s a beautiful mission. It does not only make us more credible externally, it’s proven to be a big incentive for younger generations who want to work for a company that cares deeply about sustainability.


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